What is going to be your biggest marketing challenge in 2012? Here's one thought to move you forward. Identify three top referral sources, they may be existing sources or you may need to identify new ones by title first or by names of people you already know, then you need to really work those sources throughout the year. How can you remind them of your services? How can you thank them appropriately for their referrals? How can you share referrals back to them? Think about it and make a plan. It will pay off in spades.

Two Big Hits in One Weekend!

We hope you are enjoying the Season!

We just wanted to take a moment during this Chanukah and Christmas season to wish you, your staff and your family a wonderful holiday. We hope it brings you all good things! We also hope 2012 will be a year filled with happiness, peace and prosperity.

And just a bit of news to share...

We wanted to share an exciting bit of news! Our client Bounce! Trampoline Sports is featured on the cover of today's (12/23) Journal News/LoHud Weekend section for what to do with the kids over the holiday break. This is an outstanding feature and it is actually the third time they have been included in the Journal News since opening on November 5th. We also managed to secure a segment for them which will be featured on the Today Show this Monday, December 26th, at 10:20 am. Sara Haines and her producer and crew visited Bounce! and spent nearly 4 hours with us. It was so much fun. This is the culmination of 5 months of working with the Bounce! folks which resulted in over 12,000 people walking through their doors in the first month! We are very proud of our work with them. You can check out their website (which we designed and manage) at

Thank you.

We also want to say thank you to all our clients, friends and business colleagues who helped to make 2011 such a great year. We are looking forward to an exciting 2012!

Partnering and the Holidays


I'm always looking for ways to partner with other organizations, link people together, power network, etc. So my recent connection seems to be a win/win for all involved. As you already know my firm is celebrating 20 years in business. A milestone by anyone's standards. I have committed to doing at least 20 random acts of kindness for 20 years. You can read more about what we've done so far here.

When I heard about an organization called the Pajama Program this holiday season I thought it was the ideal opportunity to combine a new offering by a client with raising funds for this important charity. The IMAX Theatre at Palisades Center runs pajama parties throughout the year for family oriented movies. They have been a client for over a decade. They are introducing a new VIP/Loyalty card called The IMAX Palisades Director's Club Card. The card comes with super benefits at the theatre as well as with local retailers (and we are looking to partner with more retailers as we move into 2012). My idea was to combine IMAX Palisades with the Pajama Program and give back. So, I'm donating $2.00 from every IMAX Director's Club Card sold through the end of the year to the Pajama Program. I am also encouraging others to match my donation total. You can see how this is a win/win all the way around.

What can you do in 2012 to partner with others for a win/win!?

More information on IMAX Palisades (they are the only movie theatre in the Suburban NY/NJ area that will be showing the Dark Knight Rises prologue! - awesome!)

More information on the Pajama Program.