PR in the Modern World

I was recently asked to give a presention during the MACs Women Entrepreneur Summit. What a fabulous group of powerful entrepreneurs! I presented with several dynamos including Melinda Emerson, Sabrina Kizzie, Melody Stevens and Theresa O'Neal. I learned a great deal from all the women who spoke that day. I highly recommend signing up for next year!

My talk was "PR in the Modern World" and wanted to share my PowerPoint presentation here. Feel free to download and explore and ask questions!

Be Visual in 2012

One of my most dreaded tasks is creating a long-winded proposal for a new client. Don't get me wrong, I love pitching new business and I enjoy the process of learning more about a potential customer and then relaying what I've learned in a document that I can then print in living color, bind with matching spine, and deliver with a beautiful clear cover highlighting their logo alongside mine.  However, I really don't enjoy preparing a 12 - 15 page document. Let's face it, it can eat up a lot of time. And more and more I find that people really don't want that kind of document. So, I've returned to an old friend.... MindMapping. If you've never heard of it, I strongly recommend learning about it. There are books on it, software and apps. My favorite right now is an iPad app called SimpleMind. You can easily manipulate everthing with your finger and create a beautiful chart/image of what you want to propose. I have given this to a few new clients recently and they LOVE it. Try it for yourself and search out others. You should find it easy and fun to use!