I'm always looking for ways to partner with other organizations, link people together, power network, etc. So my recent connection seems to be a win/win for all involved. As you already know my firm is celebrating 20 years in business. A milestone by anyone's standards. I have committed to doing at least 20 random acts of kindness for 20 years. You can read more about what we've done so far here.
When I heard about an organization called the Pajama Program this holiday season I thought it was the ideal opportunity to combine a new offering by a client with raising funds for this important charity. The IMAX Theatre at Palisades Center runs pajama parties throughout the year for family oriented movies. They have been a client for over a decade. They are introducing a new VIP/Loyalty card called The IMAX Palisades Director's Club Card. The card comes with super benefits at the theatre as well as with local retailers (and we are looking to partner with more retailers as we move into 2012). My idea was to combine IMAX Palisades with the Pajama Program and give back. So, I'm donating $2.00 from every IMAX Director's Club Card sold through the end of the year to the Pajama Program. I am also encouraging others to match my donation total. You can see how this is a win/win all the way around.
What can you do in 2012 to partner with others for a win/win!?
More information on IMAX Palisades (they are the only movie theatre in the Suburban NY/NJ area that will be showing the Dark Knight Rises prologue! - awesome!)
More information on the Pajama Program.