What's your fall plan?

Okay, in case you didn't notice, it's the end of August. Maybe you are on the beach or enjoying some downtime and staying away from the computer for a change. That's great, everyone needs to take some time away and remember why we all work so hard in the first place. But fall is around the corner and it's time to determine what you need to do to make the final third of 2010 successful.

Consider the following: 

1) Is your business tied to the holidays in anyway? Now is the time to organize, plan and get into motion any plan you have for increasing holiday sales and mrketing to your target audience. November and December issues of magazines are already in the works and looking for great new products to highlight.

2) If your business dies off during the holidays then you really need to get moving to take advantage of September and October!

3) Have you taken full advantage of social media this year? Have you created a Twitter account? Have you enhanced your LinkedIn profile? How is your Facebook page? Have you updated your blog? While none of these will dramatically increase sales by itself, they are all necessary in today's environment and should all be part of a marketing plan.

4) How about on-line advertising? There are great deals out there now on online ads, banners, etc. That entire marketing channel has changed dramatically over the years and the good news is you can have complete control over what you implement and understanding what works thanks to Google analytics. But you have to take advantage of it and have it installed. Then you will know what's working and what isn't and where your money is best spent.

5) What about your traditional PR? Are you writing articles? Are you pursuing speaking engagements? Are your products worthy of a write-up in the local daily or weekly? How about national coverage? While daily papers are suffering, the magazine industry is alive and kicking. They are always looking for things to publish.

Now is the time to get started, don't miss out on a great fall. And of course if you need help with any of this, we're here. I might even cut you a great deal if you mention my blog! Get moving!

Celebrating our 100th Tweet!

Today I Tweeted for the 100th time. Now I know that some people have tweeted thousands and even hundreds of thousands of times and so 100 seems like a very small number in comparison. But I see it as a milestone. It says, I've arrived, I'm no longer a new Tweeter. (Actually, I have had a personal Tweet account and passed 100 a while back with that account, but I digress...).

The key with Twitter is to keep Tweeting. Keep putting information out there and people will start to listen. But please note that I said "put information out there." Please don't just talk about yourself! You must Tweet about other things; be a source of information. Retweet people you respect. Share their information. Be seen as a source and a resource. It is critical to success in today's social media world. People are hungry for quick useful info. Be that source and you will be successful because eventually, when people need a service that you offer, you will be top of mind. It is interesting that something as simple as "be helpful" has become a strategy for success!

Here's the details on our 100th Tweet Celebration!

 We're celebrating our 100th Tweet! Someone is going to win a $100 gift certificate to Morton's The Steakhouse! Everyone who follows us, Tweets #gmgpr or retweets us is eligible. One winner will be chosen at random. Contest ends March 31, 2010. Winner announced April 1st (and no, it's not an April Fools joke!) So get tweeting! Don't know how? Call us, we'll get you started!

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Tweetup at IMAX For Avatar

If you haven't heard about Twitter, you are clearly hiding under a rock, but I would forgive you if you haven't heard about Tweetups yet. Tweetups are social gatherings for those who find each other or follow each other on Twitter. It is a great way to pull people together for fun or a common cause or interest. The one I'm posting here is a first for the IMAX Theatre at Palisades Center in West Nyack. This is a great example of how to market a product and also attract people for something fun. This is the very last showing of Avatar before it will leave the big screen forever. To mark the occasion, IMAX is hosting a Tweetup and inviting folks to come a little early to talk about the film. Those who see the movie will also receive a Limited Edition Collector's Pin only available at this show and at this theatre.

Join us! It's going to be great. Oh, and don't forget to retweet it! Hashtag #imaxavatar! See you there!

And keep reading my Blog for the upcoming Tweetup at Morton's The Steakhouse! :)

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