THIS WORKSHOP IS BEING RESCHEDULED. PLEASE CHECK BACK FOR UPDATED INFORMATION.
BRIDGING THE GAP BETWEEN TRADITIONAL MEDIA AND NEW MEDIA
What You Need To Know To Market Your Business in Today's Environment
As part of an on-going series of marketing support workshops, GMG Public Relations, Inc. will host a workshop titled, "Bridging the Gap Between Traditional Media and New Media" on Tuesday, May 11th from 6:00 – 7:30 PM at Morton’s The Steakhouse in Hackensack, New Jersey at The Shops at Riverside. The fee is $25 for those signing up before May 1st and seating is strictly limited; advance reservations are required. The program will include an opportunity to network, insights into merging old and new media, a Q&A section, delicious Morton's food, and free marketing materials.
The speakers are Risa B. Hoag, President of GMG Public Relations, Inc. based in Nanuet, New York and Ann Byne, Creative Director of The Byne Group located in Suffern, New York. The topics to be covered include:
- Using traditional public relations in today's 'new media' world
- Developing a comprehensive marketing program that melds traditional and new media
- Understanding the importance of branding and its application in today's marketing
- How to capitalize on your company's brand in new and social media
- How to use social media to expand your marketing without spending all day on Twitter!
Prior to founding GMG Public Relations in 1991, Risa was Director of Public Relations with Ernst & Young in White Plains where she had overall responsibility for media placement, writing feature articles and press releases, developing and coordinating special events, market research, and the design and placement of advertising. Risa is a past President of The Westchester Association of Women Business Owners, co-founder of the Partnership for a Better Westchester, past Public Relations Chairperson for the Advertising Club of Westchester, former Vice President of the Nanuet Chamber of Commerce and the Tappan Zee International Trade Association and currently serves as a Trustee on the Board of Beth Am Temple and is a member of the Orange & Rockland Utilities Community Investment Grant Committee. While GMG's primary focus has been traditional PR and marketing support, Risa recently received her Inbound Marketing Certification awarded by Inbound Marketing University. This certification acknowledges her proficiency in inbound marketing principles and best practices including: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis. As a teacher certified by New York State, Risa has presented countless public relations and marketing seminars and workshops to business organizations and area colleges. An accomplished business writer and source, Risa has appeared on numerous radio and television programs and has been quoted and featured in numerous regional and national publications.
Ann Byne is the Creativ e Director and Principal of The Byne Group. As Principal of The Byne Group, she manages an active client list from around the tri-state area and beyond, some of whom are Fortune 500 companies as well as non-profits. Known for their branding, design, communications and strategic analysis, over 5 years ago Ann broadened the Group’s offerings to include 360 degree integrated marketing with on line strategies including web design and social media. Ann was selected as one of 50 owners of Women-Owned Businesses from across the U.S. to receive a full scholarship to an intensive executive development program run by the prestigious Tuck School of Business at Dartmouth, underwritten by IBM. This program is committed to providing the tools necessary to move established businesses to the next level. A graduate of Pratt Institute, a Who’s Who of American Women-Owned Businesses and the winner of an enviable list of design awards, Ann was honored in 2007 with the Pinnacle Award for outstanding achievement by a woman-owned business. She formerly chaired Rockland County’s Art in Public Places (AIPP) Committee and has been featured in The Journal News as one of “Five to Watch.” She shares her expertise by lecturing In addition, she is a board member of Hospice of Rockland and her firm provides pro-bono services to the organization.
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